Welcome to our second decade!
As we cross into the second decade of our existence, we are humbled and gratified at the journey of our first decade. Supporting us as a new player in the Market Insights domain, we are thankful for the trust reposed by our clients from across the MNCs, SMEs, NGO and the Government space. Starting the operations in Hyderabad, we now have an office in Jaipur as well.
The journey has been a huge learning for us. We realize the success of a Market Research and Insights Company is critically dependent on the following
FIELD NETWORK: To address the varying cultures and demographics of India, we need to have links with local teams with “feet on the ground” who provide the vital local input. Over the years our network with these teams across the country has strengthened and over the past five years we have served clients who required an All India survey.
EXPERTISE NETWORK: We are fortunate in having a network of experts across industries and functions. Our experts are professionals who have served for decades in their respective areas and now provide us with advisory and implementation support.
TECHNOLOGY: The advances in technology specifically in the areas of data capture, validation and mapping, have brought in relevant inputs to minimize bias and improve data integrity.
PANELS: The varied nature of our assignments has helped us develop Consumer Panels driven by IT .This is crucial to keep up with the dynamics of the marketplace, where change is the only constant.
PARTNERSHIP: The business of Market Research has also undergone a change over the past decade. We see our business as being one of being trusted partners to our clients in the monitoring of their market space. Trust is turn is dependent on efficient delivery in content, time and costs.
ORGANIZATION: In keeping the changing workplace, we have adopted in a large measure, the virtual office concept. This enables us to tap into operational resources linked through 24*7 connectivity from anywhere in India. Our staff works from places as dispersed as Gurgaon, Mangalore, Chennai and Mumbai.
AS WE STEP INTO THE SECOND DECADE: We count our blessings of satisfied customers, committed employees and a presence in a country that is the focus of developed economies worldwide. We shall continue to walk the path of dedicated customer service and a work environment that blends technology with personal aspirations.