Refinement of Existing Product


Allianz want to assess the satisfaction level of its insurance product amongst its beneficiaries for launching a new refined product

Our Approach


Quantitative research tool which was a structured questionnaire was adopted. The current satisfaction levels with the gaps in the current product were assessed. Telephonic survey were conducted with the direct beneficiaries in the vernacular language

Outcome


Findings helped in working out on 5 areas of product gaps and refined product was well accepted

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