FMCG

FMCG manufacturers need rich, actionable insights from consumers in order to gather feedback throughout the shopper journey and maximise the effectiveness of marketing campaigns. In today’s market, FMCG marketers have access to more data than ever before and can leverage this vast quantity of information to target the right consumers, in the right way, during their demand moments.

We use a range of qualitative and quantitative techniques, both online and offline to meet our clients' objectives, designing the research according to the specific parameters of the category and clients' research aims.

Sapience Service offerings

Trade Related

  • Trade Partner Satisfaction
  • Trade Partner Performance
  • Trade Partner Selection
  • Merchandise Placement and Assessment
  • Shoppers Feedback
  • Dealer Mapping

Market Related

  • Retail Audit
  • New Store launch
  • Impact of E Commerce
  • Retail Census
  • Wallet Share Study
  • Competition Analysis
  • Pre Launch studies
  • Market Potential

Communication Related

  • Campaign Effectiveness
  • Advertisement Pre-Testing
  • Post Ad Dip Sticks
  • Brand & Advertisement Tracking

Customer Related

  • Usage & Attitude Studies
  • Purchasing Pattern Study
  • Customer Profiling
  • Segmentation
  • Satisfaction and Expectation

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Sapience Consultancy & Research Private Limited
204, Cyber View
Plot No. 8&9, Kritika Enclave,
Madhapur, Hyderabad – 500081
Telangana – India
Tel: 040-23111268
Cell: 91 9866703991
Email: business@sapience.co.in

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