Healthcare

Sapience helps healthcare organizations better understand the people they care for and design experiences that inspire loyalty

Sapience in its pursuit to promote better health for future generations, offers a spectrum of research and consultancy services in health. Sapience believes in effective and efficient processing and implementation of projects by providing consultation on a regular basis. An efficient health system would provide more health care services for the same level of resource use – under given socioeconomic conditions. Improving efficacy of health systems through operations research and performance assessment is one of the important objectives of Sapience.

Pharmaceuticals are a technologically advanced and enormously growing industry with a requirement for research that helps deliver real competitive advantage.  Pharmaceutical research requires an agency that can deliver top class response rates with high level respondents and patients alike. An understanding of often technologically complex issues is a frequent requirement.

Sapience Services

  • Market Assessment Study for healthcare products
  • Brand Effectiveness Studies
  • Concept Testing
  • Feasibility Study for Establishing new health care units
  • Product Test Marketing
  • Promotion/Scheme Monitor"PSM Rx"
  • Retail Stock Audit"RSA Tracker"
  • Sales Force Effectiveness “SFE Engine"
  • Services Delivery Effectiveness Tracking
  • Study on Psychography of Doctors
  • Supply Chain Effectiveness Studies
  • Target Audience Satisfaction Studies
RSA Tracker (Retailer Stock Audit)

Retail stock audits can be conducted on a monthly basis and with the use of powerful modeling techniques.  The models analyze individual brand performance, targeting it against competitor brands on a number of parameters.  The product serves for the sales function.

SFE Engine (Sales force effectiveness)

Sales force effectiveness studies can be carried out throughout the year through SFE Engine, a measurement tool that helps to feel the pulse of the market at frequent intervals and acts as a valuable resource for the decision makers.

PSM Rx (Promotion / scheme monitor)

The right promotion mix holds the key to success for high Returns on Investment (ROI).PSM Rx – a period promotion / scheme tracker – brings strategic solutions to drug companies that aid in determining the best way to spend the promotional budget for maximum ROI.  Through advanced measurement techniques and software predictive models, information is gathered on competing brands, ad spends direct promotional activities, schemes and other parameters for tracking and measurement.

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Sapience Consultancy & Research Private Limited
204, Cyber View
Plot No. 8&9, Kritika Enclave,
Madhapur, Hyderabad – 500081
Telangana – India
Tel: 040-23111268
Cell: 91 9866703991
Email: business@sapience.co.in

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