Media & Entertainment

The media and advertising industries are being constantly challenged by the rapid digital transformation underlying media consumption and ongoing changes in the public’s habits, activities and preferences. Data and insights are critical to make better informed, real-time decisions about advertising planning and execution. Strategies must constantly evolve to reach the right consumers at the right time with the right message.

Sapience offers insights and solution that equip all the stakeholders of this business to stay on top of shifting tastes and trends
  

Sapience draws quantitative & qualitative research methods and analytics to provide added insight and actionable recommendations to clients.

Research Services

  • Advertisement research/ Advt. effectiveness
  • Understanding the impact of digital advertising campaigns
  • Evaluate cross media effectiveness
  • Validate Target Audience Reach
  • Brand equity and measurement
  • Concept testing & product testing
  • Consumer profiling
  • Customer loyalty / satisfaction
  • Media Reach assessment
  • Positioning
  • Pre-post advertisement testing
  • Readership surveys
  • Satisfaction level of consumers with the content
  • Sponsorship impact
  • Subscribers’ satisfaction surveys
  • Test market evaluation
  • Usage & Attitude Survey

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CONNECT

Sapience Consultancy & Research Private Limited
204, Cyber View
Plot No. 8&9, Kritika Enclave,
Madhapur, Hyderabad – 500081
Telangana – India
Tel: 040-23111268
Cell: 91 9866703991
Email: business@sapience.co.in

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