Telecommunications

India is going through a massive Telecom upheaval, the sector is seeing M&A, consolidation, price wars, increase in dependency on data driven revenues, new generation services, etc. This all is making the market red blood and everybody is trying to get the customers from each other. In such a situation Customer Insights becomes extremely critical.

Sapience has an involvement in the telecommunications industry through regular in-house projects. It helps organizations defend existing markets, enter new ones, and improve performance, control costs and customer retention. Sapience supports companies as they strive to achieve competitive advantage in an environment of rapid change and uncertainty. We work closely with clients to recognize the forces transforming their markets, define business models suited to their competitive situations, and implement these models in ways that deliver impact rapidly and effectively.

Research Services

  • Advertising & Promotion Effectiveness
  • Awareness, perception and acceptance of a particular ad campaign/scheme
  • Call centre analysis - identification of gaps in operational efficiency
  • Churn Analysis- Telecom Providers
  • Customer perceptions on new schemes
  • Location mapping and expansion study
  • Market segmentation analysis
  • Mystery Shopping- Reasons for brand shift
  • Need Gap analysis
  • Perception and satisfaction with the brand
  • Retail audit (Retail outlets and multi-brand outlets)
  • Sales track / trend, stock checking and perceptions about telecom service providers
  • Study on Market assessment study for telecom products

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Sapience Consultancy & Research Private Limited
204, Cyber View
Plot No. 8&9, Kritika Enclave,
Madhapur, Hyderabad – 500081
Telangana – India
Tel: 040-23111268
Cell: 91 9866703991
Email: business@sapience.co.in

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