We recognize the value that inputs from the market place provide for an enterprise in its growth trajectory. Whether it is introduction of new products or challenges with existing ones, we partner our clients in their quest for answers from the external world. Using both quantitative and qualitative tools of market research, networked with filed agencies across India, our services cover a broad spectrum of requirements. As important as the methodology to be adopted, we believe that lasting success requires implementation and monitoring of interventions gleaned from the insights of the research.
Consumers
Usage and Attitude Customer Satisfaction and Expectation Customer Profiling
Product
Product Testing Triggers for adopting and lapsing Packaging Studies
Communication
Ad Pre Launch Campaign Effectiveness Brand and Advertisement Tracking
Channel
Retail Audit and Census Surveys Dealer Mapping Trade Partner Satisfaction and Expectation Survey
Market
Market Potential Catchment Area Study Location Analysis