COVID and Brand Sustenance

covid-impact-on-brands

In a not so ordinary column (Ordinary Post Mint 30JUL20*), Ms Bansal provides fascinating examples of how luxury brands have innovated to address challenges posed by the pandemic.

Six months ago would we ever have thought…?

  • Metro fitting your shoes in your car parked outside his shop, once you have shortlisted your choices on the Net.
  • McDonalds accepting orders on line and delivering them in your care as you drive by.
  • Tanishq “closing transactions via video calls”
  • Reliance brands offering “video tours” of their brands and after selection, having them home delivered.

As Mr. Kalra, of McDonalds surmises “…Whenever there is disruption, businesses shift to offer added value to the customer. And they appreciate by giving more business.”

*Luxury to Mass Market, brands reach consumers in new ways.” Ordinary post: Suchi Bansal: Mint 30JUL20

CONNECT

Sapience Consultancy & Research Private Limited
Plot No. 7, Kritika Enclave,
Madhapur, Hyderabad – 500081
Telangana – India
Cell: 91 9866703991
Email: business@sapience.co.in

Copyright © 2023 Sapience Consultancy & Research. All Rights Reserved.