In a not so ordinary column (Ordinary Post Mint 30JUL20*), Ms Bansal provides fascinating examples of how luxury brands have innovated to address challenges posed by the pandemic.
Six months ago would we ever have thought…?
As Mr. Kalra, of McDonalds surmises “…Whenever there is disruption, businesses shift to offer added value to the customer. And they appreciate by giving more business.”
*Luxury to Mass Market, brands reach consumers in new ways.” Ordinary post: Suchi Bansal: Mint 30JUL20