Sustain your Brand by sharing with your competitors!

Last week Tesla Inc, the makers of electric cars, became the most valuable company ( in terms of market capitalization) in the auto sector, overtaking Toyota. Just six months ago it overtook the second-ranked Volkswagen and is now double of Volkswagen value. The achievement is staggering because at a quarterly production of 100,000 cars, Tesla is less than 5% of Toyota volumes. That’s the market recognition and reward for their technology and potential.

The grapevine and analysts talk of Elon Musk ( founder of Tesla) considering licensing the technology to the competition. Toyota, GM and others have years of assembly experience and Mr. Musk perhaps realizes that when it comes to production and logistics, they score over Tesla. This win-win situation for the competitors is also a big win for the customer, the environment and planet earth.

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